Philips Super Audio CD
Press Event


As part of a Philips/Sony marketing and promotional campaign, a press conference was held at the Consumer Electronics Show in Las Vegas to demonstrate the Super Audio CD (SA-CD) audio format. Hard Rock Hotel‘s Babies Nightclub was converted into an interactive environment by installing a SA-CD 5.1 surround sound system supported by a multimedia visual presentation. This listening experience was designed to educate the media on the SA-CD format.